Gold’s Gym Plans a New Location

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Gold’s Gym Plans a New Location
Fitness: Gold's Gym is opening a Beverly Grove location.

Construction has begun on Gold’s Gym SoCal’s latest Beverly Grove location, set to debut next spring.

The new fitness facility, located at 8500 Beverly Blvd., will span 33,000 square feet and feature a variety of amenities and high-quality equipment for the center’s health-centered customer base.

According to the company, highlights include its signature Gym80 equipment, Booty Builder equipment providing targeted lower body workouts and a spacious turf area for functional training and agility exercises.

Additionally, the gym will feature a dedicated cardio and free weight area, a juice bar, a steam room and a sauna. It will be open 24 hours a day Tuesdays through Fridays – and for select hours Saturdays through Mondays – and there will be free two-hour parking validation on-site for all Gold’s Gym Beverly Center members. The new location now brings the company’s total regional club count to 24.

“As the heart of fitness trends and active lifestyles, Beverly Hills has always drawn in health-conscious locals and visitors who prioritize their well-being, making it the ideal spot for Gold’s Gym SoCal’s newest location,” Brian Morris, executive vice president of Gold’s Gym SoCal, said in a statement. “While we count down to the opening day, we’re busy behind the scenes making this club perfect – a seamless fit for Los Angeles’ most vibrant, wellness-driven community.”

Right now, membership for the Beverly Center is available at its pre-sale rate, for $59 per month. According to the company, memberships will gradually go up until the club opens its doors. Standard membership will become $99 per month at that time.

Gold’s Gym started in 1965 as a small gym in Venice Beach. Over the more than 55 years since its founding, the company has grown exponentially – now spanning 600 locations over six various continents. It moved its headquarters to Dallas, Texas in 2005.

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