49.1 F
Los Angeles
Wednesday, Apr 2, 2025

Burger King

Ethan Brown once vowed that Beyond Meat Inc.’s burgers would be available at fast food drive-thru windows before his kids were old enough to drive. He’s getting his wish, he said earlier this year, by “the skin of my teeth.”

The founder of El Segundo-based Beyond Meat turned heads in May with a dazzling initial public offering, and since then, he’s made every effort to build on that momentum.

Beyond Meat secured deals with KFC Corp., McDonald’s Corp., Subway and Denny’s Corp. — all of which are testing Beyond Meat’s plant-based products. The company’s burgers are already on the menu at CLK Inc.’s Carl’s Jr. restaurants.

Beyond Meat even announced on Oct. 28 that it turned its first quarterly profit.

The company’s success has Brown drawing comparisons between his business and a couple of other brands that upended markets — Tesla Inc. and Amazon.com Inc.

Like those companies, he has said, Beyond Meat anticipated the demand before competitors swept in. That allowed it to claim its place in the market.

Beyond Meat’s biggest competitor so far has been Redwood City-based Impossible Foods Inc. But Tyson Foods Inc., the nation’s largest meat producer, and Nestlé, the world’s biggest food company, both have new products aimed at “flexitarians” — carnivores looking for healthier alternatives to meat.

Brown doesn’t see the competition as an impediment to his goal of becoming a dominant global protein company.

“Business history, including recent business history,” he told investors in October, “is replete with examples of companies that reset markets right before the eyes of incumbents.”

Keep Reading: 2019 Year in Review Special Report

Featured Articles

Related Articles

Author ' + // image style settings '
' + 'tagDiv image style' + '' + '
' + ''; //inject our settings in the template - before
td_template_content = td_template_content.replace('
', td_our_content + '
'); //save the template jQuery('#tmpl-image-details').html(td_template_content); //modal off - click event jQuery(document).on( "click", ".td-modal-image-on", function() { if (jQuery(this).hasClass('active')) { return; } td_add_image_css_class('td-modal-image'); jQuery(".td-modal-image-off").removeClass('active'); jQuery(".td-modal-image-on").addClass('active'); }); //modal on - click event jQuery(document).on( "click", ".td-modal-image-off", function() { if (jQuery(this).hasClass('active')) { return; } td_remove_image_css_class('td-modal-image'); jQuery(".td-modal-image-off").addClass('active'); jQuery(".td-modal-image-on").removeClass('active'); }); // select change event jQuery(document).on( "change", ".td-wp-image-style", function() { switch (jQuery( ".td-wp-image-style").val()) { default: td_clear_all_classes(); //except the modal one jQuery('*[data-setting="extraClasses"]').change(); //trigger the change event for backbonejs } }); //util functions to edit the image details in wp-admin function td_add_image_css_class(new_class) { var td_extra_classes_value = jQuery('*[data-setting="extraClasses"]').val(); jQuery('*[data-setting="extraClasses"]').val(td_extra_classes_value + ' ' + new_class); jQuery('*[data-setting="extraClasses"]').change(); //trigger the change event for backbonejs } function td_remove_image_css_class(new_class) { var td_extra_classes_value = jQuery('*[data-setting="extraClasses"]').val(); //try first with a space before the class var td_regex = new RegExp(" " + new_class,"g"); td_extra_classes_value = td_extra_classes_value.replace(td_regex, ''); var td_regex = new RegExp(new_class,"g"); td_extra_classes_value = td_extra_classes_value.replace(td_regex, ''); jQuery('*[data-setting="extraClasses"]').val(td_extra_classes_value); jQuery('*[data-setting="extraClasses"]').change(); //trigger the change event for backbonejs } //clears all classes except the modal image one function td_clear_all_classes() { var td_extra_classes_value = jQuery('*[data-setting="extraClasses"]').val(); if (td_extra_classes_value.indexOf('td-modal-image') > -1) { //we have the modal image one - keep it, remove the others jQuery('*[data-setting="extraClasses"]').val('td-modal-image'); } else { jQuery('*[data-setting="extraClasses"]').val(''); } } //monitor the backbone template for the current status of the picture setInterval(function(){ var td_extra_classes_value = jQuery('*[data-setting="extraClasses"]').val(); if (typeof td_extra_classes_value !== 'undefined' && td_extra_classes_value != '') { // if we have modal on, switch the toggle if (td_extra_classes_value.indexOf('td-modal-image') > -1) { jQuery(".td-modal-image-off").removeClass('active'); jQuery(".td-modal-image-on").addClass('active'); } } }, 1000); })(); //end anon function -->