Whether you’re still beaming from the Rams’ Super Bowl win or cheering on your favorite Olympians, you’ve seen how a win not only happens in a moment but also reflects years of effort. Company founders and leaders go through a similar experience as they push to reach business goals.
Minority business owners, in particular, face hurdles disproportionately, but they’re making noticeable gains, which you can read more about in this week’s Minority-Owned Businesses Special Report starting on page 19. These advances are the result of unrelenting commitment to their goals as well as a combination of inspiration and determination coming out of the pandemic.
Although many business owners were unable to make it through the challenges of the last couple of years, others have flourished, especially online. In Los Angeles, 40% of microbusinesses — those with fewer than 10 employees — that were started before 2020 were online only; however, 56% of microbusinesses started after 2020 in L.A. were online only, according to the Venture Forward Winter 2021 report measuring online microbusinesses’ impact on local economies.
“We have a normal Super Bowl rush, but this felt like double,” she told the Business Journal. “I think this was one of the biggest and best Super Bowls.”