What’s next for the streaming wars? How is California faring on the film production front? How much is too much when it comes to consumers’ monthly media costs? And what does Scooter Braun really think about Taylor Swift?

The topics that took center stage at the recent State of the Entertainment Industry Conference at the Loews Hollywood Hotel were as wide-ranging as the business itself.

While Braun appeared for a lengthy onstage conversation, we’ll direct you elsewhere for revelations on his dustup with Swift. We’d prefer to share other industry insights gleaned from a day of sitting in on the event, which was sponsored by the Hollywood Chamber of Commerce and Variety.

Netflix’s Ty Warren, a former studio exec who is now VP of Worldwide Physical Production for the streaming giant, acknowledged the phenomenon that his company helped create. “It’s an amazing time for content creation, and that competition is going to continue for a while,” he said.

Warren also summed up Netflix’s ongoing expansion plans. “The talent density is why we are in Hollywood,” he explained.

Roku’s VP of programming, Rob Holmes, said his company believes there’s a limit to what people will pay for when it comes to streaming — which is good for Roku’s free offering. “$30 to $40 is what people want to spend a month on streaming,” he said. “They’re looking for free options because they don’t want to sign up for another (pay) option.”

Colleen Bell, executive director of the California Film Commission, loves that there’s so much content being made. The challenge is to ensure as much of that production happens here as possible. “Every day I wake up and think about how we can (secure) dollars in California,” she said. “There are a lot of productions filming here, but there are a lot that are not.”

LL Cool J, who emceed the event, seemed to speak for many with one succinct quote. “I put all my energy into my dreams,” he said. A telling Hollywood quote if there ever was one.