Allen Media Group, which operates the Weather Channel along with 23 local TV stations, said the streaming service will offer more than 50 news and entertainment channels at a monthly subscription rate of $4.99.
The company expects The Weather Channel Plus to reach 30 million subscribers within five years.
“The Weather Channel has been voted the most-trusted news brand in America for 11 consecutive years, and the fifth most-trusted brand in America overall, which makes it the perfect brand for a direct-to-consumer streaming platform,” said Byron Allen, founder, chairman and chief executive of Allen Media Group.
Allen acquired The Weather Channel in a $300 million deal in 2018.
The Weather Channel Plus will be available on a variety of devices, including smartphones, tablets, smart televisions, gaming consoles and laptops.
Allen Media Group also controls 12 TV networks and two ad-supported streaming outlets, The Grio and Local Now, which launched in April.
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