NBCUniversal’s new Peacock streaming service has landed marquis advertisers Verizon, Subaru, L’Oreal, Molson Coors and Capital One ahead of its April 15 rollout.
The streaming startup announced the sponsors on April 13. They will join previously announced advertisers including State Farm, Target and Unilever.
NBCUniversal said in a statement that this slate of sponsors, “will help define the Peacock advertising experience.”
The outlet will first be available to Comcast customers free for three months, the company has said.
Peacock plans to expand its service to all consumers by July 15. It will offer a free version with advertising; a paid version with advertising but more content; and a paid version with no ads.
Advertising will be capped at five minutes per hour, the company has said, with monthly subscription prices ranging from free to $10.
Peacock will be the latest entrant as the streaming wars continue to heat up. Competitor Quibi launched April 6, and HBO Max is scheduled to debut next month.
NBCUniversal said Peacock will offer more than 15,000 hours of content.
Entertainment programming provided by the service will include original shows — such as Tina Fey’s “Girls5Eva” comedy and revivals of “Saved by the Bell” and “Punky Brewster” — and films from the Universal Pictures and DreamWorks Animation libraries.
In addition, Peacock will offer episodes of NBC and Telemundo shows such as “Saturday Night Live,” “Law and Order: SVU,” the Chicago franchise, “Manifest,” “La Doña,” and “World of Dance” the day after they debut on air.
Also included on the service will be previously aired current season episodes as well as early viewing of episodes of “The Tonight Show Starring Jimmy Fallon” and “Late Night with Seth Meyers.”
Peacock plans to offer a range of archived series, including “The Office,” “Parks and Recreation,” “30 Rock,” “Everybody Loves Raymond,” “House” and “King of Queens.”
The platform will also feature sports shows and live and recorded news programming from NBC News, Sky News, MSNBC and CNBC.
