Chris Larocca

Chris Larocca

Commerce-based lighting designer and distributor Luminance Brands announced May 7 it acquired Emerson Air Comfort Products from St. Louis-based Emerson Electric Co. for an undisclosed amount.

Emerson’s ceiling fan division will add 650 different products to Luminance line and build up its division focused on smart home products.

Emerson produces hundreds of thousands of fans every years, mostly sold in showrooms. Luminance’s fans are largely sold through distributors.

“This was a nice opportunity to strengthen our positon in the market,” said Chris Larocca, chief executive of Luminance. “It’s a lot more consumer-focused.”

Luminance Brands intends to open a sales and design center in the St. Louis area to accommodate the Emerson employees transitioning to Luminance Brands, a company release stated.

Terms of the transaction were not disclosed.

Manufacturing, retail and trade reporter Rachel Uranga can be reached at or (323) 549-5225 ext. 251. Follow her on Twitter @racheluranga

For reprint and licensing requests for this article, CLICK HERE.