Netflix denies racially targeted ad accusations; Snap registers 418,000 new voters; Fandango signs 15-country ticketing deal.
Online movie ticketing platform Fandango Inc., based in Beverly Hills, disclosed a multi-year deal with several popular cinema chains in Latin America, including Cinemark Holdings Inc. and Groupo Cinemex S.A. According to the Hollywood Reporter, Fandango is now in a position to capitalize on Latin America’s box-office market, which increased 22 percent in 2017. Mexico, Chile, Columbia and Peru are now within the reach of Fandango’s ticketing promotions and the deal gives Fandango access to roughly 5,000 new movie screens.
Venice-based Snap Inc. is encouraging its predominantly youthful consumer base to vote, disseminating registration links and information to its consumers via its Snapchat app and other services. Socaltech reports that Snap registered 418,000 first-time voters within two weeks, mainly via a registration button on user profiles.
Netflix Inc. is denying various Twitter reports that the Hollywood-based streaming service is tailoring its recommended film and television shows to users based on race. An Oct. 23 New York Times report states that black users noted different images of the same series or films which featured black faces even if those characters weren’t heavily involved in the show. Netflix, however, stated “reports that we look at demographics when personalizing artwork are untrue,” and also claimed it does not ask for gender, ethnicity, or race information when Netflix users begin their service.
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