DreamWorks Animation SKG Inc., the studio known mainly for one thing – producing such animated film franchises as “Shrek,” “Kung Fu Panda” and “Madagascar” – suddenly is beginning to look more like an entertainment conglomerate.

The Glendale company is getting involved in a theme park. It also has launched a studio in China, bought a prized film and TV library, and might even create a cable channel. Driving the expansion effort is a need to be less reliant on an often volatile revenue stream centered on its animation features.

But unlike its much larger neighbor in Burbank, Walt Disney Co., DreamWorks isn’t sinking huge capital into this diversification effort. Instead, it’s using licensing deals, partnerships and joint-venture arrangements where possible to expand beyond its core business of animated features.

Read the full story in the August 13 issue of the Business Journal.

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