One word can sum up Tim Cadogan: globetrotter. An Englishman and chief executive of Internet advertising company OpenX Technologies, Cadogan attended the London School of Economics and Oxford University before he hopped across the pond to attend business school at Stanford University. From there he went on to work at Overture Services Inc., an IdeaLab startup that was known as and helped pioneer the paid Internet search model, before jumping to Yahoo where he was senior vice president of global advertising. Then it was back to London when he took over OpenX. One of his first acts as chief executive was to move the company to a brick warehouse in Old Town Pasadena to better tap into talent from CalTech and other local universities. Besides, as Cadogan put it, "One of my criteria for finding a company was one that I would not have to commute to on a plane." Cadogan now lives in Altadena with his wife and two young daughters. But if you can't find him there, good luck; he's a constant traveler who has set foot in more than 30 countries including China, Pakistan and Morocco and he plans to visit plenty more.

Question: As a kid, what career did you want to pursue? Was it tech oriented?

Answer: I was absolutely clueless, really. I had no idea what jobs you could do, other than the obvious: doctor, teacher, those kinds of jobs. I studied international politics, and I was always very interested in the world and foreign affairs and travel, so I thought for a while something in the area of diplomacy would be interesting. But I don't work so well within rigid, disciplined structures, so working in the government probably wasn't the best for me. And after 10 years in traditional British hierarchical institutions I decided I probably wasn't going to go down the traditional British path. I very much needed to get out.

Q: What was it like growing up in England?

A: I lived quite a country life. My father worked at a private school and we lived on the grounds of the school, which was basically like a country estate. It had woods and streams and a river and big grounds, I don't know how many acres. It was a very outdoor lifestyle; I basically spent my childhood digging holes in the ground and getting muddy. It was a lot of fun.


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