Developer: Trammel Crow Co., El Segundo
Architect: Gensler & Associates Architects, San Francisco
Contractor: Hathaway Dinwiddie Co., San Francisco
Engineer: John A. Martin Associates, Los Angeles
Bradley Cox, a transplant from Philadelphia, first entered the Southern California real estate business in the early 1980s as a commercial broker. But he wanted to do more than just fill up office towers with tenants; he wanted to be part of the towers' development.
"I love the challenge of selling a vision before the vision is realized and then to watch it come to fruition," he said.
After stints as a broker for Koll Co. and Bren Investment Properties, both in Orange County, Cox joined Cushman & Wakefield in 1997, eventually becoming senior managing director for Cushman's Southern California region.
Along the way, he developed or directed the marketing and leasing of portfolios totaling more than 10 million square feet across Southern California. But as senior managing director for Cushman, Cox found his duties taking him away from individual buildings and becoming more administrative.
So, in the spring of 2002, he jumped ship and moved over to Trammell Crow Co., then based in Dallas. He immediately became immersed in the planning for the 2000 Avenue of the Stars project, which was then in the entitlement phase.
For Cox and the rest of the development team, the 2000 Avenue of the Stars project posed several formidable challenges. First and foremost was that the building would have to be constructed atop an active seven-story parking garage serving the adjacent Century Plaza Towers, the largest underground parking garage west of the Mississippi River.
The team settled on the design of one building frame with towers on each side and open space in the middle, topped by two 70,000-square-foot floors extending the full length of the building. Cox' other big challenge was creating a lobby that would help bridge a 35-foot elevation change between Avenue of the Stars and the lobbies of the Century Plaza Towers while still preserving the view of those towers. He settled on a unique split-level design, with a staircase bridging the two levels.
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