In the latest tug of war for entertainment dominance, Netflix Inc. is in final talks to buy Radford Studio Center in Studio City, according to multiple industry reports.

If the deal closes, the streaming giant will leave an even larger mark on L.A.’s troubled entertainment scene and expand into the valley with the storied campus. The current owner, The Goldman Sachs Group Inc., expects to sell the major studio for around $330 million, according to The Hollywood Reporter. The studio behind “Seinfeld” and “Gilligan’s Island” was ceded to Goldman Sachs in January after its previous owner, Culver City-based Hackman Capital, defaulted on a $1 billion mortgage.

Hackman bought the studios from ViacomCBS – later known as Paramount Global, and then Paramount Skydance Corp. after being acquired by media executive David Ellison – for $1.85 billion in 2021.

On the hunt for a discount

A source told The Hollywood Reporter that Netflix did not participate in the first round of bids for the studio that began two months ago. Most of the offers came in under $300 million from buyers looking for a deeply discounted price for the 55-acre property, the source said.

Netflix’s current operational hub in L.A. is at Sunset Bronson Studios in Hollywood. The lease, which entails a base annual rent of $27 million to Hudson Pacific Properties, will expire in 2031.

The move comes after Netflix participated in a much-publicized takeover deal of Warner Bros. Discovery Inc.’s business, which it backed out of in February. A shareholder vote last Thursday approved the merger of the HBO Max owner with Paramount Skydance, expected to close in the third quarter.