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Monday, Dec 4, 2023

GenPop, Public House Create Finishing Fund for Sundance Hopefuls

Two L.A. production companies are joining forces to provide funding for filmmakers who are running out of cash to complete their entries for the 2018 Sundance Film Festival.

General Population, or GenPop, a multiplatform studio founded in 2015 by Ben Conrad and Nick Moceri, has announced a partnership with new film finance, development and production company Public House Films to provide money for post-production, publicity, marketing and other needs of filmmakers who have submitted films to Sundance for consideration.

The Sept. 18 submission deadline for Sundance 2018 has already passed, but Moceri, a Sundance veteran as producer of “A Girl Walks Home Alone at Night” and “Deidra and Lainey Rob a Train,” said films are often accepted in incomplete form. The independent film festival takes place Jan. 18-28 in Park City, Salt Lake City and Sundance in Utah.

Moceri declined to specify the total amount of funding that will be available, but said amounts will probably range from $25,000 to $100,000 and that the partners hope to fund three to seven movies, becoming investors in the projects.

Funds will come from private equity sources, including Public House partners.

Public House was founded in 2017 by private equity investor Thane Ritchie and producers Aaron Boyd and Ryan Frost.

“It’s really kind of anyone and anything,” Moceri said. “The amount of our investments will vary, but it’s pretty modest. The idea is to provide that last little bit to get you over the line.”

Contact media and entertainment reporter Diane Haithman at dhaithman@labusinessjournal.com. Follow her on Twitter @dhaithman for the latest in L.A. business news.

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