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Sunday, Jun 26, 2022

Broad Museum to Unveil Public Artwork for Pacific Standard Time: LA/LA

Downtown’s Broad museum will be among the first to introduce a major presentation as part of this year’s Pacific Standard Time art exhibition, the museum announced Tuesday.

This year’s show, dubbed LA/LA, is an exploration of Latin American and Latino art involving more than 70 cultural institutions across Southern California, taking place from September 2017 to January, 2018.

The Broad’s contribution is “Couleur Additive,” a new public artwork from Venezuelan-born artist Carlos Cruz-Diez, which will be created on four crosswalks at the intersection of W. Second Street and Grand Avenue in view of the museum.

The artwork will be installed from Sept. 1 to Sept. 3, and can be seen by the public beginning Sept. 5. It will remain on view into 2018.

Diez is regarded as an icon of Kinetic Optical art, which first emerged in the 1950s. The work will be presented in collaboration with the Cruz-Diez Art Foundation in Houston, Texas.

The Broad contemporary art museum, founded by philanthropists Eli and Edythe Broad, has drawn more than 1.4 million visitors since it opened in September, 2015.

Pacific Standard Time: LA/LA is an initiative of the Getty Foundation, and is sponsored by Bank of America.

Contact media and entertainment reporter Diane Haithman at dhaithman@labusinessjournal.com. Follow her on Twitter @dhaithman for the latest in L.A. business news.

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