Skechers U.S.A. Inc. got a modest boost in its stock price after announcing the opening of its first sports performance store in Edmonton, Canada.
The Manhattan Beach-based footwear manufacturer saw its stock price close at $73.79 on Jan. 21 – the day the store was announced – a 5% increase over the previous close of $69.96 on Jan. 17.
By Jan. 28 it increased to $76.78, up 14% since the start of the and a 20% increase over the past 52-week.
The stock closed at $78.24 on Jan 30, which is also the 52-week high for Skechers shares.
Store details
The experiential shop at West Edmonton Mall in Canada is dedicated to showcasing the brand’s extensive offering of shoes worn by athletes around the globe.
Michael Greenberg, president of Skechers, said its products have become a focus for athletes who want comfortable shoes.
“The time has come to launch a new play,” Greenberg said in a statement. “Our new performance store offers competitors at every level the complete experience: from our largest-ever offering of performance footwear, apparel and accessories, to Skechers specialists and educators for our diverse sport technologies, and courts where consumers can discover how our product performs without ever leaving the store.”
The store’s sales floor – at 7,500 square feet – is the largest among Skechers concept stores worldwide. It features digital LED screens and half-size pickleball and basketball courts.
David Beecroft, country manager of subsidiary Skechers Canada, said that Edmonton’s sports culture and desire for hosting year-round athletic events make it the perfect place for Skechers’ first performance store.
As the second largest mall in North America, West Edmonton Mall is a massive draw that will attract all walks of life to the new shop, said Beecroft, who teamed up with former NHL player turned broadcaster and media personality Paul Bissonnette to open the new store.
“Paul’s an avid sports fan – and his presence at our opening event has attracted his fans and fellow enthusiasts, who are excited to see how much we’re investing in the performance space and how much our product can elevate their game,” Beecroft said in a statement.
Skechers’ roster of pros around the world competing in Skechers footwear includes baseball players Clayton Kershaw, a free agent who had played with the Dodgers, Chris Taylor, an infielder for the Dodgers, Brendan Donovan, Aaron Nola and Wade Miley; basketball stars Terance Mann of the Clippers, Julius Randle and Joel Embiid; golfers Matt Fitzpatrick and Brooke Henderson; soccer players Harry Kane, Mohammed Kudus and Barış Alper Yılmaz, among many others; and pickleball pros Tyson McGuffin and Catherine Parenteau.
