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Thursday, Dec 26, 2024

LA500 2024: Grant Lafontaine

Chief Executive, Co-Founder, Whatnot

Under LaFontaine’s leadership, social marketplace and livestream shopping platform Whatnot has grown to a valuation of $3.7 billion. He co-founded the company in 2019, which sells over 200 products each minute and has more than 2 million hours of livestreams watched each week. Whatnot recently expanded to Canada, the United Kingdom, France and Germany, with more than 500 global employees. Prior to Whatnot, LaFontaine held product management roles at YouTube and Facebook, and co-founded consumer goods platform Krafts, Interests & Toys LLC, which was later acquired by Patreon.

What’s the best advice you ever got?
Work hard.

What’s your favorite movie, all time and in any category?
“Good Will Hunting.”

What’s at the top of your bucket list?
Ringing the bell for an IPO.

What was your first car?
Used Honda Accord.

Would you like to have it back?
I don’t like driving. I’m the only person I know in L.A. without a car.

What’s the best thing about living in Los Angeles?
Great weather.

YEARS ON LA500: 1

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