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Monday, Dec 23, 2024

LA500 2024: Deborah La Franchi

Founder, Chief Executive, SDS Capital Group

La Franchi is the founder and chief executive of SDS Capital Group, a Westwood-based firm dedicated to launching and managing impact funds for affordable living, which she founded in 2001. The firm has over $1 billion of assets under management.

What’s the best advice you ever got?
As a business owner, surround yourself with great people and you’ll be successful.

What’s your favorite movie, all time and in any category?
“The Matrix.”

What’s at the top of your bucket list?
A Himalayan trek in Bhutan.

What was your first car?
I used my teenage grocery clerk earnings to buy a sky-blue 1965 Mustang when I was 16.

What’s the best thing about living in Los Angeles?
Food and beaches.

YEARS ON LA500: 1

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