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Monday, Dec 23, 2024

LA500 2024: Maverick Carter

Co-Founder, Chief Executive, LRMR Marketing & Branding, Co-Founder, Chief Executive, Springhill Entertainment

Carter works across Hollywood producing content with business partner and basketball star LeBron James. Projects include “Shooting Stars,” a movie on streamer Peacock last year recounting James’ real-life backstory, and documentary “Black Ice” that premiered at the Toronto International Film Festival in September. That same month, Carter oversaw the purchase of a pickleball team. LRMR Marketing & Branding dates to 2005 in Cleveland, while Hollywood-based corporate sibling SpringHill Entertainment creates and invests in entertainment and does marketing for consumer brands.

YEARS ON LA500: 6

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