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Saturday, Sep 7, 2024

LA500 2024: Kelly Campbell

President, Peacock and Direct-to-Consumer, NBCUniversal

Campbell is responsible for growing and elevating NBCUniversal’s streaming business. She oversees teams across programming, marketing, technology and data sciences that together support NBCU’s direct-to-consumer portfolio. Prior to joining Peacock in October 2021, Campbell was president of Hulu, and before that Campbell was Hulu’s chief marketing officer. Before joining Hulu, she spent more than a decade at Google in marketing leadership roles in Google Ads and Google Cloud businesses. She has been recognized as among the Adweek 50; AdAge’s Women to Watch; FierceCable’s The Fierce 50: Executives Reshaping the Business of Pay TV; and Forbes’ Most Influential Global CMOs.

YEARS ON LA500: 2

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