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Tuesday, Dec 24, 2024

LA500 2024: Ynon Kreiz

Chief Executive, Chair, Mattel Inc.

Kreiz joined Mattel as chief executive in 2018 with the goal of reviving the company by developing its iconic toys into movies, television shows and video games. Under his leadership, Mattel announced 14 live-action motion pictures in active development with major studio partners, and the company’s first movie, “Barbie,” was released last summer to great acclaim.  Prior to joining Mattel, Kreiz sold digital media company Maker Studios Inc. to the Walt Disney Co. in 2014 for $500 million, a year after joining Maker as chief executive. A protege of media mogul Haim Saban, Kreiz co-founded Fox Kids Europe, an entertainment company with pay TV channels in more than 50 countries.

YEARS ON LA500: 7

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