Chief Executive, Anastasia Beverly Hills Inc.
Soare began her career as an aesthetician and opened a brow studio in Beverly Hills in 1997. Soon after, and with celebrity clients in tow, the native of Romania founded Anastasia Beverly Hills. The brand’s product line focuses on eyebrows, and its Golden Ratio and Eyebrow Shaping Method is available online and at department stores. In 2018 Soare sold a minority stake to Texas-based TPG Capital, which valued the company at about $2.5 billion. Its products are available online and at select retailers such as Nordstrom and Sephora in more than 30 countries. Anastasia Beverly Hills marked its 25th anniversary in business last year.
YEARS ON LA500: 7
