Chief Executive, President, Los Angeles Tourism & Convention Board
Burke serves as chief executive and president of the Los Angeles Tourism & Convention Board. The nonprofit represents more than 1,100 member businesses across the local travel and tourism sector. Burke joined Los Angeles Tourism in 2016 as chief operating officer.
What’s the best advice you ever got? In the words of Peter Drucker, “culture eats strategy for breakfast.” For better or worse, an organization’s culture is the ultimate determinant of its success. And while products and services can be replicated, creating a world-class company culture is a truly sustainable competitive advantage.
What’s at the top of your bucket list? Seeing the Los Angeles Kings win another Stanley Cup.
What’s the best thing about living in Los Angeles? Our community’s incredible diversity and inclusiveness. It really does infuse every aspect of life in LA. And, at a time when the world is becoming increasingly polarized, our City of Angels is still a beacon of hope that when we set aside our differences and celebrate our shared humanity, there’s nothing we can’t achieve.
YEARS ON LA500: 4
