Los Angeles-based private equity firm Transom Capital Group has acquired Gene Juarez Salons & Spas, a Seattle fashion and beauty brand, from private equity firm Evergreen Pacific Partners.

Terms of the transaction were not disclosed.

Evergreen Pacific, a private equity firm based in Seattle, purchased Gene Juarez in 2006.

Gene Juarez Salons & Spas, which operates 10 locations in the Seattle area, offers a complete range of salon services and exclusive spa treatments essential to maintaining personal image, health and well-being. Its designers, artists and therapists offer expertise in hair with design and color customized for each individual.

Gene Juarez was founded in 1971.

“We see an opportunity to build upon this iconic Seattle brand by investing in the physical locations, technology infrastructure, and most importantly, the people.,” said Ty Schultz, managing partner at Transom Capital. “We’re very committed to working with employees, artists and therapists to fulfill the Gene Juarez brand promise of a consistent, authentic and quality experience that helps clients look, live and feel their best.”

“We evaluated many potential partners, and the team at Transom fundamentally understood and believed in the brand and saw the significant potential to deepen our existing client and community connections and to further expand them,” said Gene Juarez President and CEO Scott Missad. “We’re looking forward to setting and delivering on a new strategic plan for excellence across the organization and growth across the board.”

Finance reporter Pat Maio can be reached at [email protected] or (323) 556-8329.