Santa Monica-based Pritzker Group Venture Capital on March 12 led a $10 million seed funding round for Chicago-based property management software developer Livly.

“Livly is poised to disrupt the antiquated real estate environment found in every city today, (and) its founders built their careers in the real estate, development, technology and design industries, which brings property owner, manager and tenant-centric mindsets to the table,” said Pritzker Group Partner Gabe Greenbaum in a statement. “They identified the need for a radical, new approach and then built the technology that is going to radically change the industry.”

Livly was founded in October 2017 and provides a building operating system (nicknamed BOS) that runs on web browsers and mobile devices. The system allows tenants and property managers to handle rent payments, maintenance tickets and package management on one online platform.

The system will also reportedly include grocery delivery, laundry and keyless mobile entry services soon, according to Livly.

Pritzker Group Venture Capital was founded by Anthony Pritzker, heir to the Chicago-based Pritzker family fortune and no. 18 on the Business Journal’s 2018 list of Wealthiest Angelenos with an estimated net worth of $4 billion.

Tech reporter Samson Amore can be reached at [email protected] or (323) 556-8335. Follow him on Twitter @samsonamore.