Santa Monica-based Involve.ai Inc., which developed a platform to help companies improve customer experience, secured $16 million in a Series A funding round.

The funding will allow the company to invest in its engineering, product and artificial intelligence teams.

“We are thrilled by the support of our investors who believe in our mission of using AI to help leaders take control of their revenue base and customer experience,” Gaurav Bhattacharya, co-founder and chief executive of Involve.ai, said in a statement.

Palo Alto-based Sapphire Ventures led the round with participation from Stanford University and Texas-based GTMfund. Sapphire Ventures’ portfolio companies include Sunnyvale-based 23andMe Inc.; San Francisco-based DocuSign Inc. and Van Nuys-based FloQast Inc.

“Acquiring a new customer can be 25 times more expensive than selling to an existing one, so it's no wonder that we're seeing companies heavily invest in their customer success teams. These teams need tools that are purpose-built for them. I have been blown away by Involve.ai's bold vision to build a different type of solution that is completely reinventing the category,” Cathy Gao, partner at Sapphire Ventures, said in a statement.

Involve.ai uses artificial intelligence to aggregate a company's customer service data — such as emails, call notes and chat records — and uses that information to create customer risk profiles that predict product usage and customer sentiment. 

Bhattacharya launched the Involve.ai platform in 2020 with Saumya Bhatnagar, who serves as chief product officer. Since the launch, 22,000 users have joined the platform.

Involve.ai employees are also based in San Diego; San Francisco; Austin, Texas; India; Argentina; and Russia, among other locations.