Woodland Hills-based Westwood Insurance Agency LLC this summer announced a new partnership with Stanley Martin Homes LLC to offer homeowners insurance at the start of the buying process.

Under the new embedded home insurance agreement, Westwood Insurance will offer personalized quotes to Stanley Martin’s prospective customers within 24 hours of them signing a purchase agreement. The brokerage has similar agreements with about 20 of the top 40 homebuilders in the U.S.

“We want the homebuying customer to think about protecting their large investment, and there is no better time to offer a no obligation insurance quote than when they have just signed a purchase agreement,” said Alan Umaly, president of Westwood Insurance. “Not only does this help the customer understand what the total monthly payment for their new home will include, but it also allows them to finalize insurance coverage early in the process and eliminates the chance of forgetting and rushing at the last minute to secure insurance in order to close on their home.”

Stanley Martin, a Virginia-based subsidiary of Japanese firm Daiwa House Group, has built more than 20,000 new homes in 17 metro areas across Florida, Georgia, Maryland, North and South Carolina, Virginia, West Virginia and Washington, D.C.

Westwood Insurance’s agreement applies to all new homes built by Stanley Martin, similar to its embedded insurance agreements with other homebuilders. The insurer, which is an indirect subsidiary of Florida-based The Baldwin Group, was founded in 1952 by a former homebuilder.

As it is licensed in all 50 states, the company’s embedded insurance partnership would apply to any new markets Stanley Martin enters.

“Westwood’s unique market position allows us to continue supporting our builder partners in California and across the country,” Umaly added. “As an independent insurance agency, we work with dozens of top insurance carriers that offer homeowners insurance coverage.”