HMBradley Nabs $3.5M

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Santa Monica is home to a plethora of financial technology startups, including Halleman Bradley Inc., which raised a $3.5 million seed round Nov. 6 and will use the funds to launch its tech-focused banking platform next year.

Doing business as HMBradley, the company is backed by Santa Monica-based Mucker Capital and San Francisco-based HVF Labs.

“With HMBradley, it doesn’t matter how much money you make,” said Zach Bruhnke, the company’s chief executive. “We built this banking platform to put our customers in a strong financial position.”

HMBradley began accepting waitlist sign-ups this month. The company touts its service as being drastically different than traditional banks, combining savings and checking into one Federal Deposit Insurance Corp.-insured digital product offering higher variable annual percentage yields on interest.

While a typical bank’s APY is roughly 0.9%, HMBradley says it will offer 1% to 3%. It also plans to roll out a credit card with cash-back incentives.

HMBradley wants to cater to younger users who are inexperienced with saving. The company has not disclosed which insured, chartered bank it will partner with.

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