GoldBook Financial, a leading financial services company and member of the MassMutual family of firms, announced the strategic additions of Gloria Bahk, CLTC®, and Tim Choi, CLU®, FSCP®, CLTC®, LUTCF®, as Managing Directors. In their new roles, Bahk and Choi will focus on the growth and development of advisors serving the Korean and Asian American markets throughout Southern California and Arizona.
Bahk and Choi each bring more than 20 years of financial services experience and a strong record of leadership within the Los Angeles Korean market. Prior to joining GoldBook Financial, both served as Senior Partners with New York Life, where they successfully led producer units and helped advance advisor growth.
These strategic hires represent a significant step in GoldBook Financial’s continued expansion across Southern California and reinforce the firm’s commitment to delivering comprehensive financial services to a broader and more diverse clientele.
“We are thrilled to welcome Gloria and Tim to GoldBook Financial,” said Victor Goldman, CEO of GoldBook Financial. “Their collective depth of knowledge, experience, and leadership will strengthen our firm and play a pivotal role in driving
continued growth throughout Southern California.”
For more information, please visit
goldbookfinancial.com.


