Bishop
Liquid Advertising has promoted Keith Bishop to Senior Vice President of Global Strategy. Bishop, who joined Liquid eight years ago, has been a driving force behind the company’s strategic initiatives and client success, particularly in the gaming sector. His promotion follows his previous roles as Group Director and VP of Global Strategy. Bishop’s audience-first approach and ability to blend strategic and activation teams have been pivotal. His vision includes helping mainstream brands like food and beverage enter the gaming space authentically. CEO Will Akerlof praised Bishop’s contributions and looks forward to his continued leadership in global strategy.