MELISSA COSTELLO
Retail Market Region Manager; SVP
Columbia Bank (Formerly Umpqua Bank)
As senior vice president and market region manager for Columbia Bank (formerly Umpqua Bank), overseeing California, Colorado, Arizona, and Nevada, Melissa Costello directs more than 40 branches, driving growth in deposits, loans, and customer relationships while ensuring strong operational integrity.
Costello’s approach combines data-driven decision-making with a commitment to customer experience. She has led initiatives to create and implement the bank’s retail playbook, improve retail reporting systems, and strengthen cross-functional partnerships between retail teams and corporate banking centers. Costello coaches branch managers to consistently exceed production goals while fostering an inclusive and empowering workplace culture.
