RAVI KUMAR
Head, CIT Bank & Digital Marketing
CIT Bank, a Division of First Citizens Bank
Ravi Kumar is the head of CIT Bank, which has been listed among the top 10 online banks in the nation and has received numerous third-party accolades for its digital convenience and competitive interest rates. As head of CIT Bank, Kumar is responsible for the bank’s strategic direction and profitability, focusing on product innovation, pricing and digital experience. Kumar has led CIT Bank in growing deposits, managing interest expenses and achieving marketing efficiencies, while ensuring all activities are consistent with high standards of safety and soundness.
Kumar has developed numerous insights to help consumers manage personal finances, establish strong savings habits and make savings grow. He leverages those insights to consistently improve CIT Bank’s products and services to ensure a positive customer experience. Following CIT’s merger with First Citizens Bank in 2022, Kumar was also named to lead digital optimization efforts and digital marketing for the combined banks.
