RICK SCHENKEL
CPA
Sobul Primes & Schenkel
Rick Schenkel started with the Sobul, Primes & Schenkel firm in 1981 when it was founded By Steve Sobul. He quickly elevated at the firm and became a shareholder in 1985, seven years after graduating from CSUN. During the late 1980s, Schenkel began developing a business management practice focusing on individuals in the entertainment industry. The business management department grew over the years and also branched out to provide business management service to high-net-worth individuals who were not in the entertainment business.
Given that this type of service could easily translate to non-entertainment-related individuals, it was Schenkel who pushed for what seemed to be an area that could be a great source of expansion. The concept worked and today the firm’s business management department makes up roughly 50% of the revenue of the practice.
