JEFF CONSOLETTI
Founder and CEO
JJLA
Jeff Consoletti is the founder and CEO of JJLA, a live events agency headquartered in Los Angeles. The agency provides full-service live and digital event execution and management with a focus on creating ground-up special events that grow audiences, elevate experiences, energize fans and connect communities. As a creative director and executive producer, Consoletti’s career has spanned nearly two decades where he has led and executed hundreds of trend-setting events, brand activations, concerts and festivals. He has been a principal producer at major events including the Super Bowl, MLB All-Stars, Rose Bowl, Oscars, Coachella, Sundance and more.
Consoletti has been a pioneer in telling LGBTQ+ stories authentically through brand activations and events for various causes and initiatives throughout his career. For over ten years, he was widely recognized as the executive producer of the LA PRIDE Festival, transforming the event into the largest LGBTQ+ ticketed festival in the nation.
In 2019, Consoletti produced Pride Island at NYC’s WorldPride, which welcomed Madonna as the headlining act. During the pandemic, he launched his award-winning digital series, OUTLOUD: Raising Voices, profiling queer artists, for Facebook, and in the summer of 2021 brought the OUTLOUD brand to its in-person format. At its debut, OUTLOUD was the first post-pandemic live-concert to return to LA. The festival took place at the Coliseum where over 1500 fans flocked to the venue daily and over 5M viewers joined the event on Twitch. Consoletti’s continued work in the LGBTQ+ space has connected brands, artists and non-profit organizations to LGBTQ+ creatives, increasing awareness and support for the community.
