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Monday, Mar 4, 2024

Women of Influence: Finance 2022 – Linda Duncombe

Custom Content by the Los Angeles Business Journal

Executive Vice President and Chief Marketing,
Product and Digital Officer
City National Bank

Throughout the pandemic, Linda Duncombe and her team have found ways to reassure City National’s clients and communities that the bank would continue to support them, just as it has for nearly 70 years. Through marketing campaigns and virtual events, Duncombe has amplified City National’s assistance of clients and communities through this time – providing useful information and ensuring clients knew the bank was there for them.

Duncombe led a partnership with Conde Nast that created thought leadership content for middle-market companies in The New Yorker, Vanity Fair and Wired. It consisted of custom articles and video conversations between City National CEO Kelly Coffey and executive leaders representing a cross-section of industries. The campaign generated over 120 million impressions in markets like Los Angeles, New York and San Francisco and resulted in a 19% lift in unaided brand awareness (vs. benchmark of 10%).

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