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Wednesday, Dec 6, 2023

Leaders of Influence: Residential Real Estate Brokers 2022 – Rochelle Maize

Custom Content by the Los Angeles Business Journal

Nourmand & Associates

Rochelle Maize, the executive director of the luxury estates division at Nourmand & Associates, is one of the most innovative and successful agents in the Los Angeles real estate market. Maize is also Hollywood entertainment elite’s go-to agent. This year, she was trusted to represent Hollywood legend Kirk Douglas’ $7.5 million Hollywood estate. With Maize’s connections and marketing techniques, the listing generated over 568 million media impressions and sold $1.5 million over the asking price. Another example of Maize’s innovative approach to selling real estate is realizing the untapped potential of real estate in the Metaverse. Maize approached Metaverse developer LEDY for a never-been-done-before campaign for her $9.4 million Beverly Hills property (607 N. Arden) with an option for buyers of the actual property to also purchase virtual land and replica property in Decentraland, considered the Beverly Hills of the Metaverse, for an additional $100,000. The campaign worked.

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