Hawke Media, the Santa Monica-based tech-enabled performance marketing agency, is continuing to grow outside of its little pocket on the Westside of Los Angeles.

The company announced in late November it acquired Seattle-based We Are Unicorns, a brand agency and narrative storytelling marketing firm. The financial terms of the deal were not disclosed.

“With We Are Unicorns, we are embracing a landmark expansion of purpose-driven marketing,” Erik Huberman, the chief executive and founder of Hawke Media, said in a statement. “This acquisition is a convergence of like-minded creativity and strategy, empowering our clients with deeper, more authentic connections to their audiences while advancing our shared vision for measurable impact in the marketing industry.”

Hawke Media has been on an acquisition tear for the last two years. The company, with a $150 million valuation, acquired Utah-based Super Top Secret in October, Illinois-based Mcomm Group in September and Oakland-based Lemonade in July.

The company also acquired Jessica Zweig Inc. back in January for an undisclosed sum. The year prior, it acquired Idaho-based Tribute Media, Michigan-based Leverage Marketing and Washington-based Lone Fir Creative, all three of which are digital marketing and branding firms.

The We Are Unicorns team will remain intact in Seattle and will operate as We Are Unicorns, a Hawke Media Company. Hawkins will become the company’s managing director and continue to oversee marketing campaigns like its iFixIt “Right to Repair” movement, which became part of a larger strategy within the Biden Administration and the Federal Trade Commission.

“We Are Unicorns was founded to serve brands in a more meaningful way,” said Molly Hawkins, the founder of We Are Unicorns, in a statement. “Joining forces with Hawke Media enables us to scale our vision, providing a rich suite of resources and support to deepen the impact of our work. Together, we’re setting new standards for responsible and resonant brand storytelling.”

All of Hawke Media’s acquisitions will have access to the firm’s best-known product: HawkeAI, an artificial intelligence proprietary platform that allows the company to glean data-driven insights and predictions on how marketing campaigns are performing online, how to improve underperforming lobbies and compare strategies to industry benchmarks. HawkeAI calls itself the AI-driven chief marketing officer, and longtime Los Angeles tech investor Mike Funari joined HawkeAI as its president in July. The company has integrations with Google Ads, Meta, Tiktok and Shopify, among a litany of other marketing arms of tech firms. 

Huberman was part of the founding team of Hawke Media back in 2014 and, four years later, was a founding partner of Hawke Ventures, which invests small sums – around $100,000 to $250,000 – into companies. Both Hawke Media and Hawke Ventures work in tandem – Through Hawke Media, Hawke Ventures has access to proprietary brand data and market intelligence. Hawke Ventures can also leverage its connection in the marketing world on behalf of early-stage startups it invests in.

The agency’s portfolio of more than 5,000 brand clients includes Barstool Sports, Verizon, shoe brand Crocs, toy company Funko and Glendale-based Evite.