Cannabis logistics company ManifestSeven, formerly known as MJIC Inc., made two plays last week to expand its reach in the consumer market.

The Commerce-headquartered firm purchased San Diego-based cannabis delivery service M Delivers as part of a plan to scale its distribution operation statewide. Separately, ManifestSeven acquired the 1-800-Cannabis telephone number from a private investor whom company officials declined to identify. The phone number is already on billboards in some areas of California, and the company will use it as a consumer-facing marketing tool.

Terms of the transactions were not disclosed.

M Delivers, which is based just south of Montgomery-Gibbs Executive Airport in San Diego, has roughly 50 employees, including about half a dozen phone operators. ManifestSeven said the delivery service has approximately 30,000 customers and delivers cannabis and other products along the San Diego County coast, from Oceanside to the U.S.-Mexico border.

ManifestSeven plans to roll out M Delivers services in the rest of the state, particularly in areas where ManifestSeven already has operating licenses, including parts of the Bay Area and Orange County.

“Our strategy is to deliver the product all over,” Pierre Rouleau, chief operating officer of ManifestSeven, said in an interview.

It takes roughly five to 10 minutes to place orders for cannabis and other products over the phone or on the M Delivers website, Rouleau said. An order to transport cannabis from the San Diego County coast to rural Ramona, on the county’s eastern side, can cost up to $75 in delivery charges and take 30 minutes to an hour, Rouleau explained.

The pizza delivery-like service has a fleet of 25 automobiles — mostly Toyota Corollas, Rouleau said.