Century City’s logo has a new look.

The Century City Chamber of Commerce late last month unveiled a new contemporary logo. Two skylines – one gray, the other teal, representing the distinctive buildings and fountains on Avenue of the Stars. In the upper left corner: a moon or sun that looks like a “C” – as in Century City.

The old logo of four C’s with the silhouette of the iconic Century Plaza Towers as a backdrop has been retired after 25 years.

Chamber Chief Executive Susan Bursk said the new logo is meant to convey an image of Century City that extends beyond the one-dimensional image of the Century Plaza’s twin towers.

“Century City has become a destination for work, entertainment, dining, housing, retail and hotels, and our new logo builds on this reputation,” she said.

The goal was to develop an eye-catching logo that the chamber will use to expand its branding efforts to market the area’s image as home to financial institutions and law firms – not just the towers.

In recent years, the Westfield Century City mall has undergone extensive renovation, adding several trendy restaurants. Now, new condo towers are under construction. Eventually, a subway station is slated for the heart of Century City, though its construction depends on securing additional funding for Metro’s Purple Line and resolution of a lawsuit over tunneling beneath nearby Beverly Hills High School.

Next step: Bursk said the chamber is working with the Century City Business Improvement District to incorporate the new logo into gateway signage.

– Howard Fine