Spam and phishing have long been a headache for consumers – on one hand, smartphones have become a necessary feature of everyday life, but the barrage of texts and phone calls from unknown numbers make it difficult to use them for their primary function at times.

The problem has been a growing concern for the Federal Communications Commission, which is battling an almost Sisyphean war with spam callers. But new regulations are set to go public at the beginning of 2025, and marketers are scrambling to meet new compliance rules.

Enter Phonexa, a Glendale-based performance marketing company, which is rolling out software to meet these new regulations.

Phonexa announced in late October that it would help marketers remain in compliance with the FCC. The company has two solutions for businesses. One integrates Phonexa’s consent branch systems with various APIs that allow consumers to submit their consent for marketing phone calls or texts. Phonexa’s second solution is its form builder, a customizable embeddable that businesses can put on their websites that includes a consent page. That form is then linked to Phonexa’s lead management system, which syncs in real time.

“Our solution empowers publishers, networks, and service providers to navigate the complexities of the 2024 FCC regulations,” Liana Tonoyan, the chief information officer of Phonexa, said in a statement.

As part of the Telephone Consumer Protection Act, the FCC requires companies that use robocalls or robotexts to obtain explicit permission from the people they are calling or texting before sending them messages. These regulations will be enforced at the beginning of 2025.