A new platform for independent artists looking to enhance and publish their own music has been launched by design and development studio CreateSafe Inc. The Century City-based company closed a $4.6 million seed funding round in November to develop the artificial intelligence-powered music production platform, which it calls Triniti.
The funding round was led by cryptocurrency and blockchain investment firm Polychain Capital and included participation from Crush Ventures, Beverly Hills-based 11:11 Media LLC, MoonPay Inc. and Santa Monica-based Chaac Ventures.
According to a company spokesperson, Triniti functions like an evolved version of Apple Inc.’s GarageBand application and is intended to serve as a one-stop shop for independent artists to create music, publish it on streaming services like Spotify or Apple Music and develop their own marketing campaign with AI-generated imagery and advertising. Users can input vocals, lyrics, images and sound to the generative AI system, which has genre-awareness and music-mixing abilities.
Triniti was co-founded by Daouda Leonard, CreateSafe’s founder and chief executive. The platform’s tools include a sample generator, a chatbot to answer questions about the music industry, a voice-cloning and transformation tool, an engine to automate distribution across streaming platforms and a management system for intellectual property. CreateSafe previously developed a blockchain-enabled tool called Droplink, which incentivizes fan engagement with NFT rewards.
Triniti charges a subscription fee of $9.99 per song per year to distribute music with its tools. The company said it plans to implement an add-on subscription service next year for music generation and editing.
Triniti was formed in close collaboration with music artist Grimes, a client of Leonard’s. The voice-cloning and transformation tool is currently designed to specifically add Grimes’ own voice to a track or change an artist’s voice to sound like that of Grimes, who then splits earnings from streaming with the artist.
