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Swedish web-based video producer PewDiePie was among the influencers hired to promote Middle-earth. His video has been viewed more than 3.7 million times.

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Silicon Beach Report July 11: Warner Bros. Settles with FTC Over Undisclosed Promotions

FTC Hits Warner Bros. for undisclosed paid promotions, the NFL is hiring a Snapchat editor, J2 Global acquires another six companies, and more.

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Warner Bros. Settles with FTC Over Undisclosed Promotions

Burbank-based Warner Bros. Home Entertainment has settled charges with the Federal Trade Commission after reportedly failing to adequately disclose an online marketing campaign for the late-2014 release of role-playing video game Middle-earth: Shadow of Mordor, the FTC announced Monday.

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