Endeavor Group Holdings Inc. led a financing round for Tempus Ex Machina, a San Francisco-based technology and data company focusing on the sports and entertainment industry.
Tempus Ex Machina announced the Sept. 8 close of its Series B investment round, which also included Menlo Park, California-based technology-focused private equity firm Silver Lake and existing investors General Catalyst, Will Ventures and Andreessen Horowitz.

Tempus Ex Machina creates interactive experiences merging sports, video and data around live events using a combination of real-time data tracking and artificial intelligence. The company already provides real-time monitoring for the National Football League.

Endeavor would not disclose the value of its investment. But it’s bound to bolster the Beverly Hills-based media company’s sports entertainment and ticketing division, which drove strong earnings during the second quarter.

Ultimate Fighting Championship, which it owns, was a significant driver of Endeavor’s $1.1 billion in revenues, which rebounded more than 70% from the same prior-year quarter. The company’s management of UFC drove it to the best first six months of any year in the mixed martial arts promotion company’s 26-year history.

Endeavor additionally owns Professional Bull Riders and and sports firm ELeague. 

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