Loop Media Inc. is expanding its partnership with Orlando, Florida-based Jimmy Buffet’s Margaritaville.

The Glendale-based streaming music video service announced exclusively to the Business Journal a deal with the hospitality company to provide custom-curated programming for its New York City location, Margaritaville Resort Times Square. Loop will supply content, digital signage and messaging at more than 40 public locations inside the resort.

The financial terms of the expansion were not disclosed.
Margaritaville, which is owned by Margaritaville Holdings, previously had a deal with streaming provider ScreenPlay, which started in 2012 and carried over to Loop when Loop acquired the Seattle-based company in February 2019.  

“Margaritaville is one of our best clients,” Jon Niermann, Loop co-founder and chief executive, said. “As people are coming out of Covid, it’s more important than ever to have an engaging experience now, and Margaritaville does one of the best jobs of anybody in terms of utilizing that customizable content to make sure that it’s very thematic.”

Niermann co-founded Loop in 2016 to curate music video subscriptions for business chains including Hard Rock Café International Inc.
A public company, Loop reported revenue of $3.3 million as of July 29, up from $2.8 million at the end of 2020.