FabFitFun Inc. is working with San Francisco-based RangeMe America to expand its collaboration with brands founded by business owners from diverse backgrounds.
 
RangeMe’s online platform includes more than 750,000 consumer packaged goods from some 175,000 suppliers, including companies that are owned by people who are disabled, LGBTQ, military veterans, minorities or women.


“We are constantly looking for the most diverse set of brands and products that will surprise and delight women of all ages, backgrounds, and interests,” Katie Rosen Kitchens, FabFitFun’s co-founder and editor-in-chief, said in a statement.


“The diversity of our suppliers has been, and remains to be, of utmost importance to our team, our members and our community. By partnering with RangeMe, we can scale our supplier diversity efforts in a more meaningful and efficient way than ever before,” she added.


The Beverly Grove-based ecommerce and media company has more than 500 employees and generates more than $300 million in annual revenue, according to Business Journal estimates.


Brothers Michael and Daniel Broukhim, along with Kitchens, launched FabFitFun in 2010 as an online lifestyle newsletter. Three years later, they added a complementary ecommerce venture — instead of just writing about new and interesting products, FabFitFun shipped the products to their fans via quarterly subscription boxes.

 
By 2018, the company had reached 1 million subscribers and launched several in-house brands — cosmetics line ISH; the Summer & Rose accessories line; and Chic & Tonic, a home drinkware collection.


The in-house brands made their way into th
e subscription boxes, along with lifestyle and beauty items from other brands that the company gets at a lower cost or for free in the case of sponsored products.
 
The revenue model has enabled FabFitFun to keep the price of each box at $50 while providing eight to 10 products with a total retail value of about $200.

 
A Series A funding round led by Kleiner Perkins helped FabFitFun raise $80 million in January 2019, which valued the company at just under $1 billion.

 
RangeMe’s other clients include Target Corp., Sephora, Ulta Beauty Inc., Walmart Inc. and Ambest, a nationwide network of independent truck stops and service centers. The company has also partnered with various certification agencies, including Non-GMO Project, Fair Trade USA and Fairtrade America, to bring on its platform brands and products that are Fairtrade certified.

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