Hawke Media CEO Erik Huberman

Hawke Media CEO Erik Huberman Photo by Ringo Chiu.

 

Hawke Media, a Santa Monica-based marketing agency, is partnering with New York-based ecommerce platform Wayflyer to offer revenue-based financing services.

The Sept. 28 agreement allows Hawke Media to launch Hawke Capital, which the company expects clients to use as a source of funding.

“Wayflyer’s performance-driven approach to lending makes it a perfect match for Hawke Media and the brands we work with,” Hawke Media founder and Chief Executive Erik Huberman in a statement.

Previously Hawke only offered exclusive funding access to “close friends of Hawke Media.” But the launch of Hawke Capital means that any brand will have access to a funding decision.

Brands working with Hawke Media can communicate to Hawke Capital the amount of funding they require and receive an offer within 24 hours. The company said there are no interest fees, penalties or personal guarantees attached.

Integration of Wayflyer’s funding platform means Hawke Media customers can get access to capital as easily as they can get marketing support, Huberman said.

“By drawing on our mutual strengths in analytics and marketing strategy, this partnership will bring affordable growth capital to more companies in the U.S.,” said Wayflyer co-founder and Chief Executive Aidan Corbett.

Hawke Capital said it will help customers invest in marketing strategies, bridge working capital gaps and fund inventory.

“Hawke was founded with the mission to provide great and affordable marketing to all brands. Wayflyer brings that same spirit to financing,” Huberman said.

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