Maveron in San Francisco, whose investments include Allbirds, Imperfect Foods and General Assembly, led the Series A funding round. Other investors were GoodFriends, Stray Dog Capital, Palm Tree Crew Investments, and Mike Smith, chief financial officer of Stitch Fix.
“We are excited to have attracted a group of investors that have been involved in building monumental consumer businesses and we will leverage this investment to continue our growth in an ever-changing, competitive landscape,” Daring’s Chief Executive Ross Mackay said in a statement. “This gets us a huge step closer to mitigating the negative impact of the poultry industry on the planet and human health.”
Mackay founded the company with chief operating officer Eliott Kessas in late 2017. Its products are sold at Sprouts, Gelson’s, Bristol Farms and Fresh Thyme.
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