The Sunset Strip, the famed section of Sunset Boulevard in West Hollywood, has long been home to famous bars, clubs and music venues.

But there’s a transition underway heralded by cranes soaring above the Strip − an homage to the burgeoning tourism and hospitality industry. In the 2017-2018 fiscal year, there were 3.59 million visitors in West Hollywood who spent $1.73 billion, according to data provided by the West Hollywood Travel and Tourism Board.

Eight of West Hollywood’s 18 hotels are on the Sunset Strip, but that number will soon rise. Many of the half-dozen new developments planned for the Strip include a hotel component. The projects will also offer residential units as well as retail, dining and nightlife venues.

High Concept

The developments profiled here – all between Crescent Heights Boulevard and Doheny Drive on Sunset – show the increased demand for high-concept projects along the Strip, which include clubs, hotel rooms and even some office space as well as other amenities.

They include controversial Gwyneth Paltrow-backed Arts Club, at 8920 Sunset Blvd., which will have creative office space, a gallery and a supper club. A revamped Viper Room is part of a proposed 15-story tower with a hotel and condos at 8850 to 8878 Sunset Blvd. West Hollywood had roughly 97,000 square feet of office space under construction at the end of 2018, according to data from Jones Lang LaSalle Inc.

1: 9034 Sunset

Location: 9034 Sunset Blvd.

Description: Proposed 22-story project will have a 237-room hotel, 10 affordable housing units, retail and restaurant space. The project is still waiting on city approval.

Developers: Charles Co.

Architect: R&A Architecture and Design Inc.

Estimated Completion: NA

2: Arts Club

Location: 8920 Sunset Blvd.

Description: Proposed nine-story project will have creative office space, a gallery and a supper club. West Hollywood residents will decide during the March 5 election whether the city council’s approval of the project will stand.

Developers: London & Regional Properties

Architect: Gensler

Estimated Completion: late 2020

3: 8850-8878 Sunset Blvd.

Location: 8850-8878 Sunset Blvd.

Description: Plans call for a 15-story building with 115 hotel rooms, 31 condominiums, 10 affordable housing units, a revamped Viper Room and ground floor retail.

Developers: Silver Creek Development Co.

Architect: Morphosis Architects

Estimated Completion: NA

4: Pendry West Hollywood

Location: 8430 Sunset Blvd.

Description: The 10-story project will have two towers with a combined 149 hotel rooms and 40 private residences as well as restaurants, a bowling alley, a spa and a private membership club.

Developers: Combined Properties Inc. and AECOM Capital

Architect: EYRC Architects and Cuningham Group Architecture Inc.

Estimated Completion: 2020

5: 8150 Sunset

Location: 8150 Sunset Blvd.

Description: Mixed-use project will have 229 residential units, including 15 percent affordable units, and 65,000 square feet of commercial space.

Developers: Townscape Partners

Architect: Frank Gehry

Estimated Completion: NA

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