Dine Brands Partners with Grubhub

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Restaurant operator Dine Brands of Glendale on Tuesday announced a partnership with meal delivery platform Grubhub to feature more of its Applebee’s and IHOP locations on the Grubhub app.

Ordering through Grubhub for pickup and delivery will now be available across more than 1,700 Applebee’s and 1,300 IHOP locations.

Also, franchisees who work with Grubhub as their preferred delivery partner will also get access to additional marketing benefits and analytics capabilities enabled by Grubhub’s data.

Delivery and pickup business has been a strong contributor to sales growth for Dine Brands’ restaurants, accounting for 9 percent of IHOP’s total sales in the first quarter of 2019, up from 5 percent in the same period a year earlier.

“Delivery is an important part of our strategy to provide Applebee’s and IHOP guests with even more convenience to enjoy our great food wherever they are. We’re thrilled to both expand our presence on Grubhub’s growing marketplace, and also streamline operations with our direct-to-POS integration,” said Dine Brands Chief Executive Steve Joyce in a statement.

Also Tuesday, Dine Brands stock plummeted $4.65, or 6.2 percent, to $70.77 on the New York Stock Exchange. The drop does not appear to be connected to the Grubhub partnership. Dine Brands shares bounced back a bit Wednesday, rising $2.51, or 3.6 percent, to $73.28.

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