Westwood-based investment firm Shamrock Capital announced Sept. 10 that it led a $30 million investment round on behalf of an Israeli company that provides unmanned cameras for sporting events.
The investment round triples the overall investment in Pixellot, a five-year-old Tel Aviv-based company that has developed sensor technology so that unmanned cameras can capture the motion of sporting events, and even curate highlight reels using artificial intelligence.
Pixellot – whose demonstration videos, indeed, are pixel-heavy – explained in a press release that it is marketed to “niche pro sports like volleyball and handball, amateur leagues, and women’s and youth sports” that are not traditionally produced.
Shamrock Capital is a 40-year-old firm, which was founded by Roy E. Disney and claims to have almost $2 billion of assets under management.
The company’s other publicized deals in the last six months have included an investment in El Segundo digital marketing company WPromote, and the sale of its share of theater advertising company WPromote.
Media and entertainment reporter Matthew Blake can be reached at (323)556-8332 or email@example.com
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- Shamrock Buys Catalog of Pop Hit Makers Stargate
- WPromote Nabs Shamrock Capital Investment
- Shamrock Capital Raises $1 Billion for Media Investments
- Shamrock Leads Sport Video AI Investment
- Silicon Beach Report March 13: OpenX Reports Over $170 Million in 2017 Revenue
- Shamrock Capital Sells Off Share of Theater Advertising Outfit
- PE Roundup: Private Equity Deals Announced This Week
- Immortals Raises $30M, Buys Brazilian Company