Shamrock Leads $30M Investment in AI-Generated Sports Content

Westwood-based investment firm Shamrock Capital announced Sept. 10 that it led a $30 million investment round on behalf of an Israeli company that provides unmanned cameras for sporting events.

The investment round triples the overall investment in Pixellot, a five-year-old Tel Aviv-based company that has developed sensor technology so that unmanned cameras can capture the motion of sporting events, and even curate highlight reels using artificial intelligence.

Pixellot – whose demonstration videos, indeed, are pixel-heavy – explained in a press release that it is marketed to “niche pro sports like volleyball and handball, amateur leagues, and women’s and youth sports” that are not traditionally produced.

Shamrock Capital is a 40-year-old firm, which was founded by Roy E. Disney and claims to have almost $2 billion of assets under management.

The company’s other publicized deals in the last six months have included an investment in El Segundo digital marketing company WPromote, and the sale of its share of theater advertising company WPromote.

Media and entertainment reporter Matthew Blake can be reached at (323)556-8332 or mblake@labusinessjournal.com

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