Netflix tries mobile-only subscription; Snapchat drops prices for AR ads; ServiceTitan brings total funding to $326 million
Snap Inc.’s social sharing application Snapchat offers advertisers the ability to promote their products in augmented reality, with a price point of roughly $500,000 per ad. However, a new advertising pricing model from Snap allows ad agencies to offer clients a 10-second AR ad for $50 as a brief introduction to the medium. After that, Digiday reports, advertisers can pay as little as $10,000 for an AR spot on Snapchat’s main “Discover” ad platform.
In an attempt to make its subscription more affordable, Netflix Inc. is testing mobile-only subscriptions in Asia. The television streaming platform with offices in Hollywood charges roughly $4 per month for a mobile-only subscription in Malaysia, the first country chosen for the test pricing. Techcrunch reports that Netflix boasts a base of 137 million customers worldwide, with 79 million of those consumers based outside the United States.
Seven months after it raised its $62 million Series C funding round, Glendale-based software firm ServiceTitan Inc. announced Nov. 14 it gained an additional $165 million from a Series D round led by Swiss firm Index Ventures. The Business Journal reports ServiceTitan has raised $326 million to date, and reports over 45,000 contractors using its software.
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