Netflix tries mobile-only subscription; Snapchat drops prices for AR ads; ServiceTitan brings total funding to $326 million
Snap Inc.’s social sharing application Snapchat offers advertisers the ability to promote their products in augmented reality, with a price point of roughly $500,000 per ad. However, a new advertising pricing model from Snap allows ad agencies to offer clients a 10-second AR ad for $50 as a brief introduction to the medium. After that, Digiday reports, advertisers can pay as little as $10,000 for an AR spot on Snapchat’s main “Discover” ad platform.
In an attempt to make its subscription more affordable, Netflix Inc. is testing mobile-only subscriptions in Asia. The television streaming platform with offices in Hollywood charges roughly $4 per month for a mobile-only subscription in Malaysia, the first country chosen for the test pricing. Techcrunch reports that Netflix boasts a base of 137 million customers worldwide, with 79 million of those consumers based outside the United States.
Seven months after it raised its $62 million Series C funding round, Glendale-based software firm ServiceTitan Inc. announced Nov. 14 it gained an additional $165 million from a Series D round led by Swiss firm Index Ventures. The Business Journal reports ServiceTitan has raised $326 million to date, and reports over 45,000 contractors using its software.
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- Silicon Beach Report Oct. 16: Netflix Adds 7 Million Users
- ServiceTitan Secures $165M From Venture Capital Group to Expand
- ServiceTitan Secures $165M From VC Group
- Silicon Beach Report May 31: Snap Sells Location Data Business to Foursquare
- ServiceTitan Makes Canadian Push with CUC Software Acquisition
- Silicon Beach Report Nov. 9: Snapchat Redesign Scheduled for Dec. 4 Release
- Snap Aims for Street Smarts
- Silicon Beach Report May 30: Mobile Game Publisher GameMine Raises $20 Million